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TECHNOLOGICAL TRENDS IN E-COMMERCE THAT WILL SHAPE THE FUTURE

September 04, 2018

TECHNOLOGICAL TRENDS IN E-COMMERCE THAT WILL SHAPE THE FUTURE

As another year dawns upon us, we have to look ahead and consider some of the basic e-commerce technological trends that will influence online shopping. Every business, big or small, must have an e-commerce platform for itself and should be up-to-date with all the advancements in technology. The web retail market will keep on being affected by new technology, new consumer interests and demands, and the constant shift from desktops and laptops to mobiles and tablets.

Regardless of whether you’re simply beginning your online business or have been around for quite a long time, ensure that you are aware of the key e-commerce technology trends that will keep on affecting the digital retail industry for a long time to come.

MOBILE OPTIMIZATION

With the emergence of technology, mobiles/tablets have overpowered desktops and laptops. The global population in contemporary times prefers mobiles and tablets over desktops and laptops. This technological shift has made it compulsory for e-commerce businesses to consider mobile optimization at the forefront. Make sure your customers don’t have a bad experience.

MOBILE APPLICATION

Mobile optimization alone isn’t enough anymore. You ought to launch a mobile application. Adding mobile wallet functionality can help you increase sales and boost your conversion rate.
Application shopping is all the more suitable for customers and provides you with a more vivid condition to advertise with.

SUBSCRIPTION SERVICES

Subscription services are turning into a usual characteristic of the digital retail industry. Online subscription packs have already impacted the e-commerce industry and will continue to do so in the future too, e.g. Amazon Prime and Netflix.

Subscription services serve two purposes – first, they create a comparatively stable revenue stream for companies that provide it. Second, it saves customers time-consuming activities on your e-commerce website.

CUSTOMIZATION OF PRODUCTS

Product customization has emerged as one of the leading e-commerce technology trends. It is easy to use, eliminates the hassles of online shopping, and, meets the demanding needs of modern customers.

PRODUCT VISUALIZATION

There has been a dramatic change in the visualization of online products. It has evolved from “small, hard-to-view images” to “view multiple images from different angles”, “zoom-in” features, etc. The recent technological advancements in 3D, augmented reality, and virtual reality have also transformed the way products are visualized online.

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