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Quora Ads Fetch Big Results for Search Engine Marketing

April 12, 2017

Quora Ads Fetch Big Results for Search Engine Marketing

It has been anticipated that Quora is to reach a fair share of its target audience within a year. Thanks to the innovative ways in which Quora Ads are to be used for targeting users at any point of the buyer journey.

Begins with Remarketing

The best thing about Quora Ads remains the number of its current site visitors who can skim through it for free. Once the Quora pixel is added to a website, an estimated number of unique users can be generated. If a good number of your visitors go to Quora, you may try remarketing your product or website.

Creating Lookalike Audience

Lookalike audience make a new set based on users similar to those in the current stream.It lets you test your reach expansion among a new audience and that too without setting too broad targets. If remarketing works for you, try expanding in the similar markets where lookalike target audience is replicated. These lookalikes can be created based on the business conversion page URLs for expanding reach.

So, reach out to a new user for an ad copy from digital marketing company talking of better offers while introducing a brand to the lookalike audience. Get the latest image ads for Quora as the best way to showcase a product or service in front of a new set of audience. However, this type of audience has behavior patterns matching with the existing 3,000 in limit.

Segmenting Customer Lists

Segment your target customer lists based on their position, previous and current interactions with the brand. They are fed with ads specific to them and not to reintroduce a brand every time. Segmenting takes place in the form of newsletter signups, current customers, conference lists, converters, etc.

Smart Question Targeting

Use keywords to search for questions asked on Quora. Serve ads over the pages of your research questions to define user intent and show them some appropriate ads.It is about waiting for the right moment to receive better results.

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