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April 29, 2021

PAGE SPEED AND WHY IT MATTERS

The slow page speed of a website is something that no one ever wants. We want everything as fast as we can get it. What would you do if you search for something on Google and it takes forever for the content to show up? You would simply hit the back button and go on to find some other search result.

Google sees this behavior and understands it very well and it begins ranking the websites according to the loading speed of a page.

Now, if you think your website is slow, it’s time to evaluate what is going wrong and to improve the performance of your website for a better chance of retaining visitors and ranking.

Let’s Have a Look at the Statistics

However, according to the latest Google study, the average loading time for a page is 15 seconds on the mobile device it is observed that 53% of people leave the page if it takes more than 3 seconds to load.

If we look at it from an organic ranking perspective, page speed is directly proportional to the bounce rate. If the pagespeed goes from 1 second to 3 seconds, the average bounce rate increases by 32%, and goes up to 123% as the page takes up to 10 seconds to load.

If reading these statistics makes you worry about your website, it’s time to check the loading speed. In a public statement, Google announced page speed to be a ranking factor for desktops in 2010 and for mobile searches in 2018.

Now, Let’s Speed Up That Website of Yours

Since you have to come to know the importance of page speed, you might as well do something about it. Do you want your visitors to stay on your page a make a purchase? Do you want Google to rank your website higher in the search results? Then you have to do every possible thing to make your webpage load faster than everyone else’s.

So, the most important thing of all to do is to check the page speed on Google’s PageSpeed Insights testing tool. This will give you some valuable data on where to start. View the detailed report and suggestions on how you can improve the page loading speed.

Using Google’s tool is the best way to get suggestions and implement those on your website to increase the page load speed. It’s time that you get serious about your website or will end up losing rankings in Google’s searches.