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Google Synchronizes the Adwords and Analytics Feature

June 02, 2017

Google Synchronizes the Adwords and Analytics Feature

Since mobile phones invaded the life of a consumer and became crucial as a connecting platform for marketers and their relevant customers, Google’s Adwords advertising business underwent significant changes accordingly. It is consolidating its advertising solutions – Analytics 360 Suite and Double Click advertiser products under one brand, Google Marketing Platform. Also, AdWords changed to a simpler product and got a new name, Google Ads.

The steps taken in compliance with the benefits of combining ads and analytics were heard out from the marketers. The platform is to help them plan, buy, analyze and optimize the customer experience and digital media in a single place. The synchronization of Adwords, GA360, and DoubleClick was seen as are branding move to take the great load telemarketers. They find Google more effective today in offering a range of products that improve the performance and overall efficiency of businesses.

Making Marketing Simpler for Efficient Business

Enterprise marketing teams use GA360 for analytics and DoubleClick for advertising to reduce their time and effort on output. Bringing all products together at a unified platform lets brands manage their personal business efficiently. This allows them to devote time to campaign outcomes, valued service, and seamless experience across channels.

Demystifying a Complex Ecosystem for Seamless Experience

Though, change in branding may seldom impact a company of global repute like Google, it may help demystify its complex ecosystem to first-time users. The new unified platform Google Ad Manager also has Double Click services for Publishers and Ad Exchange altogether to reduce the complexities of solutions and products. This is to help users figure out the most ideal product for their business.

Focus on the Google Ads now. They represent the campaign types covering Search, Video, and Display. This update targets small businesses for breaking down all their entry barriers and bring more advertisers. Now, smart campaigns can be created easily within your budget to entice the potential audience as a part of Pay Per Click or PPC service.

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