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10 Steps to design user friendly E-commerce websites

July 24, 2014

10 Steps to design user friendly E-commerce websites

The e-commerce boom seems never to end, so while online sales are getting their due share of attention, it’s still critical to create user-friendly e-commerce sites to remain the shopper’s choice of online store. To achieve this, you need to invest in a good e-commerce website designing company.Here are 10 steps that you can use features of e-commerce website design that visitors and customers find appealing:

Find out what your customers want: Often, customers want things tangible from their e-commerce sites, and at other times intangible. You need to know just what these things are if you want your customers to keep coming to your online store.

Don’t compromise on your product descriptions – Your product descriptions are at the heart of your e-commerce store because your customers will buy your online products only after reading your descriptions. So, give these the utmost importance because all buying decisions are based on them. Your descriptions will lure customers to buy unique, helpful, time-saving, or economical products. So, make your product descriptions unique, accompanied by its utility value to the customer.

Build trust – Price isn’t the only reason why people choose to buy products from one e-commerce site rather than any other. Another feature of a good e-commerce web design is the trust that customers repose in your store as a center for quality products. So, invest in the trust factor.

Brand your products – Brand your products with your logo and brand colors that make them stand out. If they are distinctive, customers will go for them instinctively.

Live chat option – Ensure that your site has a live chat option for customers and first-time users who need help, or who have doubts before buying your products. With the live chat option, they can have their doubts answered and can go on to make a purchase.

Give your customers the latest products – Display the latest products in the market that everyone’s talking about. By doing this, you negate the need for them to look for these products.

Display good reviews of your products – If your brand has received good press, tell your shoppers about it by displaying it on your site as this is confidence-building.

Give freebies and deals – If some of your customers want just freebies and deals from your site, ensure they get what they want with a single mouse click. Nothing could please them more.

Make shipping free – As a customer-building exercise, it’s good to make shipping free, whether for a large order or small.

Easy registration and login – Test these two forms before you upload them on your site, after all, you don’t want to have forms that confuse your customers, do you?

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